A data-driven marketing and intelligence company

Deploy · Stage 3 of the engine

Deploying intelligently with ContactIQ™


Once we’ve identified the right person and stitchID™ connects their identifiers across platforms, ContactIQ™ deploys marketing through the exact channels each person is most likely to engage with — moving from reached to reached optimally.
PredictsThe optimal channel and mix for each person — before anything deploys.
LearnsChannel affinity from real engagement, not assumptions.
AdaptsEvery engagement sharpens the next campaign.

ContactIQ™ · How it works

A learning system, not a rule set


Signals in

Channel responsiveness

Which channels each person is likely to engage with, based on market research.

Predicted value

Spend allocated toward the most profitable outcomes.

Optimized mix

Budget directed to the channels predicted to best connect with that person.

Decision out

Right channel, right mix — for each person

Deployment gets smarter with every campaign. Engagement is measured as it happens, and what ContactIQ™ learns is applied to every future deployment.

The Wheelhouse Edge

Every channel ContactIQ™ can deploy


We manage and develop the best technology to reach your prospects through every possible one-to-one digital channel, coordinating online and offline messaging.

Email

With an average append rate of 85+%, we get your email delivered, opened, and converted.

Display Ads

Utilizing 250+ ad networks, we identify your prospect's devices to ensure your ads reach them.

Direct Mail

We coordinate all digital outreach to match your mail piece timing, look, and messaging.

Paid Social

Your prospects are on social — so you should be too. We serve ads to build recognition and reinforce your offer.

Connected TV / OTT

We target your prospects' Connected TV IDs to deliver ads during their favorite shows.

Programmatic Radio

We match your prospects' advertiser IDs to deliver ads on their favorite streaming audio platforms.

Phone Appends

With a name and postal address, we can add phone numbers as an additional contact source — typically matching around 95% to a mobile number.

Geotargeting

Expand your reach by targeting prospects in specific locations using our Zip+4 intelligence.

Ready to reach each prospect optimally?

See how ContactIQ™ picks the right channels for every person on your list — and gets smarter with every campaign.

Work With Us