1 · IdentifyReal People.
Real People.
Real Identity.
MSI identifies actual individuals—not anonymous audience segments—with full PII, yielding an actionable audience that can be reached across multiple marketing channels.
Know who’s ready to buy—
while they’re still in the decisioning phase
Market Signal Intelligence™ identifies specific people showing real purchase intent, verifies their ability and likelihood to buy, and helps you reach them while their interest is at its peak.
7B+purchase-intent signals processed daily
3.5%average campaign conversion rate
2,000%average return on ad spend
Why MSI Is Different
Intent is more valuable when you know exactly who it belongs to, can refine that audience intelligently, and only pay for the records you actually activate.
0 · RecencyFresh Signals. Every Day.Built on actual searches and site visits processed daily — not surveys or implied data refreshed weekly or monthly. Reach people while your offering is top of mind, not last week’s priority.
2 · RefineMake Intent
Make Intent
More Precise.
Layer models, demographics, and custom filters onto MSI signals to narrow a broad pool of intenders into a highly targeted audience.
3 · ActivateOnly Pay for Who
Only Pay for Who
You Activate.
Identify the larger opportunity, refine the audience, and only pay for the records selected for marketing execution.
The result: an identifiable, customizable audience built around real-time intent—and a campaign cost tied to the records chosen for marketing execution.
How MSI Works
MSI is built around the four attributes of the right prospect—because intent alone isn’t enough. We weigh intent, means, propensity, and timing together to identify people who are not only interested, but most likely to be ready and able to act.
Intent
Signal dataActively showing interest in the offering.
Means
DemographicsProven ability to buy.
Propensity
ModelsFits the profile of someone likely to choose you.
Timing
Activation & monitoringFocus fades—so we stay ready for the next surge in interest.
Four Ways to Put MSI to Work
MSI powers four targeting modes — use one or run them together.
Customer lookback
Learn what led them to you
Starting with your most recent customers or leads, we look back up to 90 days to reveal the intent signals behind real conversions — then find lookalikes showing the same signals who haven’t converted yet.
Prospect targeting
Reach them while they’re looking
Identify the best prospects for your product or service, triggered by actual daily searches and site visits and refined with models, demographics, and filters.
Competitor targeting
Win them before the competitor closes
Identify and target people researching a competitor’s brand, browsing their site, or visiting their location — conquest audiences with full contact identity.
Reactivation
Re-engage at the right moment
Monitor your universe of prospects, cold leads, or past customers to pinpoint the optimum moment to reach out — churn defense and win-back plays.
Real Results
Multi-location wellness retailer
3.5%average campaign conversion rate
2,000%average return on ad spend
University in ski country
3,800prospects identified
28%of identified prospects applied
Ready to identify the people most likely to act?
See how MSI can build a more precise, identifiable audience around real-time intent.